Modern relationship marketing and direct marketing are made possible by database technology . The core data based marketing system of the nations' most successful mail order firms was contributed heavily to by one of the consultants now with The First Place Group who provided:

• Project Leadership
• Systems Analysis, Design, and Data Modeling
• Programming, Testing, and Documenting
• Training

Additional computer based sales and marketing projects include:

• Merging and Purging Mailing Lists
• Developing Contact Management Systems
• Creating Customer Order Management Systems
• Conducting Pilot Projects
• Data Based Marketing Training and Seminars

The company has continued to apply the computer to marketing opportunities using modern graphical user interfaces and relational databases to achieve the benefits that are possible through good marketing and sales information.